Manchester United have signed a three-and-a-half year deal with Turkish Airlines. This seems to be a multi-million pound sponsorship deal which will make Turkish Airlines, the official airline partner for the Red Devils.
Turkish Airlines is Europe's fourth-largest carrier by passenger numbers. As the team's official carrier, Turkish Airlines will transport the club's players and officials to relevant matches, tournaments and training camps throughout Europe and the World.
The three-and-a-half year deal will see the airline’s fleet livery carry the Manchester United crest as well as other iconic club and player imagery on the airline’s fuselage. The airline will receive a number of rights from the deal including perimeter board advertising at Old Trafford and consumer promotions using the club’s intellectual properties.
While revealing details of the sponsorship, United players Wayne Rooney, Edwin van der Sar, Nani, Ji Sung Park and Darren Fletcher were at Old Trafford alongside the Club’s Chief Executive David Gill, Director of Commercial Richard Arnold, Turkish Airlines Chairman Hamdi Topcu, and Co – Chairman Cemal Şanlı.
While welcoming the deal, David Gill said:
We are delighted to have secured a long term partnership with Turkish Airlines. This deal is yet another indication of the global appeal of Manchester United and we are very pleased to welcome them to the Club.
They are already proving to be a dynamic and committed partner which will no doubt allow us to further develop the reach of Manchester United and for Turkish Airlines to grow their customer base in Manchester and around the World.
Last week, Manchester United partnered with Telekom Malaysia making them "Integrated Telecommunications Partner" of Manchester United in Malaysia.
