Manchester United Dugout

Champions Manchester United and Budweiser have announced the renewal of their sponsorship agreement until 2010. The American beer brand have sponsored the Red Devils since 2002 in a deal which renews their position as United's official beer and also includes hospitality packages for promotional activities and digital on-field signage in both English and Mandarin, to satisfy the club's Chinese fan base. I feel that both Manchester United and Budweiser are a perfect match, both having strong, storied heritages and a commitment to being the best.

Manchester United chief executive David Gill said: "Budweiser is dedicated to football and has been a valuable partner to Manchester United. "Budweiser's use of Manchester United for marketing activities has brought loyal followers closer than ever to the club and helped create many new Red Devils fans along the way." Budweiser's current marketing campaign is centered around the 'True Dedication' slogan.