Showing posts with label Budweiser. Show all posts
Showing posts with label Budweiser. Show all posts

Manchester United sign a 5 year sponsorship deal with Globacom.



Manchester United have signed a 5 year sponsorship deal with Pan-African telephone company Globacom. The partnership was unveiled yesterday at Old Trafford. The amount involved in the deal is not yet known.

As part of this deal young players from Nigeria, Ghana and Benin will train at the Manchester United Football Academy. It will also involve promotional packages for Manchester United fans in Nigeria, Ghana and Benin to watch 14 live matches involving the English champions. These matches will be from the Premiership, FA Cup and UEFA Champions League.

Globacom is one of the biggest telecommunication companies in Africa and reputed as Africa’s biggest supporter of football. Their interest in football has inspired them to provide a unique chance for West African cadets to have an international exposure to top of the range training facilities at the Manchester United Football Academy.

Last year Budweiser renewed their sponsorship agreement until 2010 with the Red Devils.

Manchester United is one of the most popular football clubs in the world. It has a massive fan following in the African continent and Globacom is trying its best to nurture some local talent under the watchful eyes of the best professionals at Old Trafford.

I hope we get our next Manucho from this group of kids.

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Cheers says Fred the Red!

Champions Manchester United and Budweiser have announced the renewal of their sponsorship agreement until 2010. The American beer brand have sponsored the Red Devils since 2002 in a deal which renews their position as United's official beer and also includes hospitality packages for promotional activities and digital on-field signage in both English and Mandarin, to satisfy the club's Chinese fan base. I feel that both Manchester United and Budweiser are a perfect match, both having strong, storied heritages and a commitment to being the best.

Manchester United chief executive David Gill said: "Budweiser is dedicated to football and has been a valuable partner to Manchester United. "Budweiser's use of Manchester United for marketing activities has brought loyal followers closer than ever to the club and helped create many new Red Devils fans along the way." Budweiser's current marketing campaign is centered around the 'True Dedication' slogan.

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